AUSTRALIA - SS16

In Summer 2016 Jake Fischer takes off to Byron Bay, Australia. Named after the famous British explorer John Byron, a Royal Navy officer who circumnavigated the globe in the HMS Dolphin in mid-18thcentury. Also known as Foul-weather Jack because of his frequent encounters with bad weather at sea.

Jake follows the footsteps of this adventurous man to beautiful Byron Bay. White sandy beaches and warm blue water with good surfing qualities await him. An ultimate paradise, something Jake was looking for! He enjoys experiencing the best beaches in the world as well as hanging out with new friends in a laidback atmosphere. All friendly people who care for their natural environment, and like to have fun!

Our summer 2016 collection is ready for this Australian adventure. The collection ranges from easy summer staples like our well-loved t-shirts and soft comfy sweaters and shorts, to our ultimate beach icons like our tropical all-over prints and colourful cotton shorts. A range of sea blues, from soft mint to cool sky blue live next to our coloured and bright whites. The accents of light pastel mint and pink for the Rosies, sea-green, and coral red for the Dudes create a sunny beach vibe.